Tobias Geertsen
Building Kapao · Meta Ads · Denmark
I'm an independent founder building Kapao, software for Meta advertising. I'm building it in public, sharing what works and what doesn't along the way.
The foundation is six-plus years of hands-on Meta Ads work, including an official case study with Meta. Kapao is the tool I've been missing all those years, and I use it every day in my own ad accounts.
Background
I'm from a small town in North Jutland, Denmark, and I've moved back close to where I grew up. It's quiet up here, and that suits me: room to think and run a business. I'm down to earth, and business is both my work and my hobby.
I stumbled into marketing in 2020 through a course, dropped out of my economics degree and went all in. It was never marketing itself that pulled me in. It was the chance to work for myself and work with businesses. In marketing, nobody cares about your degree; if you're good and deliver results, that speaks for itself.
What I do
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Kapao
The software I'm building right now, in public. A tool for Meta advertising, built by someone who has spent six-plus years hands-on in ad accounts.
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The Meta Ads Club
Free weekly newsletter with one concrete Meta Ads tactic per week. Pulled from real ad accounts, read in five minutes.
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1:1 coaching
Coaching for people whose questions are about their own ad account. Regular sessions where we work directly in your campaigns. I guide, you keep the wheel.
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Holger
Speech-to-text for Mac. The other piece of software I've built. I've been the nerd at the computer since childhood.
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Real estate: Go Bolig ApS
A property company I run with a friend. We're always on the lookout for rental properties for the portfolio.
What I believe
Keep it simple. A business is a website, some products and some marketing. If one of them limps, the whole thing limps. Look at it as one brand, one whole, not as individual ads.
Marketing doesn't fix everything. I believed it did early in my career, and that was my biggest lesson: a bad product can't be advertised into success. Bad ads don't stand a chance either. Five good videos beat twenty bad ones, whatever the volume evangelists say.
Chase your dreams, but be ready to sacrifice what they demand. Otherwise, adjust the dreams. That's okay too.
Contact
Write to tvg@tvginvest.dk. I read everything myself and usually reply within a couple of business days.